REGISTRATION CLOSED - WEB ANALYTICS INTENSIVE
Become a data-driven, tech-savvy marketer by equipping yourself with essentials in web analytics and tracking.
Do you sometimes feel clueless when it comes to tracking or data?
Do you quickly look for the brainiest person in the room when something technical needs to be done?
Or perhaps wish you knew how to code?
With marketing technology getting more sophsiticated and complicated, it’s no surprise that marketers need to be tech-savvy in order to use today’s tools.
The problem is... with so much confusing documentation out there, where do you even start?
Imagine what your day would be like if you are a tech wizard with marketing tools.
- ...Setting up new tools for your business becomes super easy
- ...You no longer have to rely on others for help
- ...You are able to use all these powerful tools to track important data for your business
- ...Numbers no longer scare you. You will be able to find the data you need quickly and easily
Who am I? Why listen to me?
For those who don't know me personally, I have consulted and worked with some of the biggest names in the digital industry and have close to a decade of digital marketing experience.
But the truth is, I didn’t even have a computer science degree, IT degree, or any programming background!
I was one of the lucky ones who successfully made a career switch from Pharmacy (yes, I worked as a pharmacist) to digital marketing.
I was also lucky to work with companies at the forefront of technology such as Mindvalley and NEXT Academy and consult local tech startups in Malaysia such as Kaodim and Dropee.
Through working with these companies, I discovered how the simple act of being able to set up, track and measure data is so crucial to marketing success!
And so, I spent the past few years honing my craft, finding the most effective ways to become a digital-savvy, marketing whiz so I can help companies and teams grow using technology.
I soon realized the best way I can help others is by combining all my learnings into a content-packed workshop, where you can learn the essentials of becoming a marketing cum tech-whiz!
And so, I'd like to invite you to check out my upcoming workshop...
The Web Analytics Intensive Workshop is a 1-day, intimate, hands-on training session that equips you with essential knowledge for marketers on setting up tracking, measuring and analyzing data using popular platforms such as Facebook & Google Ads, Google Analytics, Google Tag Manager and more.
Here’s what you will discover...
1. How The Web Works: Learn the foundation of how websites and web apps operate so you can understand how tracking tools work.
2. Google Tag Manager: Discover the ultimate tracking code management tool for marketers and how to use it to implement tracking on your websites for any software or platform!
3. Google Analytics: Learn the best way to set up Google Analytics, set up goals and interpret basic to advanced reports, so you can track valuable data about your website.
4. Google Ads and Facebook Ads: Learn how to implement tracking correctly for the 2 most important advertising platforms so you can track ROI and scale your business.
5. Zapier: Learn how to use this powerful tool to connect different services and platforms so you can automate tracking and marketing processes, saving you time and money!
7. Learn how to setup tracking on popular platforms such as Wordpress, Shopify and WooCommerce so you are well equiped as a technical marketer!
8. Discussion: My Tech Stacks - Discover my preferred choice of tools and systems for marketing, automation, CRM, tracking, creating dashboards and more! Ask me anything about marketing, tech, coding, tracking for your own projects!
Workshop Format - How It Works
For the most part, I will be demonstrating how to use platforms and track things, live on my own laptop. If you have your own website, you can follow along as I set up the tracking. There will be ample time for discussion and I will be there to make sure you know how to setup tracking for yourself. We will also cover platforms you may not be currently using, as this will be extremely useful for you as a marketer in the future.
Highly recommended before attending: Please make sure you have access to your website's backend so you can set up Google Tag Manager. We will be using this alot. If you are unsure about this, please reach out to me at growthpj[at]gmail.com.
Who should attend this workshop?
This workshop will benefit the most to the following groups of people:
- Marketers who want to become more tech-savvy and data-driven
- Business owners, Managers, and leaders or who want to understand how to track things in their business better
- Teams who want to upskill themselves with technical marketing skills
- Marketing agencies who work with with all sorts of client websites and web apps
- Anyone who is interested to learn more about becoming a technical marketer...no prior coding knowledge required!
Here's what people say about me
Frankly, Khai Yong Ng is one of the most experienced digital marketing strategists in the world. I have seen him personally manage hundreds of thousands of dollars per month in digital advertising spend, across multiple platforms, at a profit. This unique experience means he has gained insights and data that most people will simply never see in their lifetime. Though he is extremely humble, his range of expertise is, quite simply, unmatched. Combine this with his entrepreneurial spirit, and you have a highly effective technical & strategic marketing consultant.
- Gavin Abeyratne, Creator of the Apex Consultant Method
- Artem Galimov, Co-founder of KeywordTool.io
Khai is extremely proficient in what he does, creative beyond measure, and his wealth of knowledge is mind-boggling! He was great fun to work with, and was a big inspiration to me in my time at Mindvalley.
- Skye Norris, Creative Advisor And Confidant For Entrepreneurs
Khai Yong is an amazing marketer when it comes to digital marketing especially growing organically with SEO. If I'm looking to launch a startup (or any business really) - he's my go to guy to get results I want!
- Jeremy Ong, Founder of Hustlr.com.
Testimonials From Past Workshop Attendees
How Can This Workshop Help My Business?
My workshop will show you how to track things so you know which advertising or marketing campaigns are giving you real ROI. After you attend this workshop, you will know how to track the right numbers and systematically kill off campaigns which are burning your budget. In short, this workshop will very quickly pay for itself!
Frequently Asked Questions
- Is this suitable for beginners?
- This workshop is suitable for beginner to intermediate level. However, you MUST be somewhat comfortable with using technology (example: Have used cloud based apps like Google Sheets before) AND good at Googling stuff.
- Do I need to know how to code to attend?
- Nope, I will teach you how to track things without coding and give you some simple copy and paste scripts you can use to track stuff.
- My business runs on a mobile app. Would this benefit me?
- This workshop is more suitable for those with a website / web app.
- Can I pay via alternative methods / currencies?
- Yes, email me at growthpj[at]gmail.com.
- Who should I send to this workshop?
- Ideally, the one who will setup tracking or handle data for your business. But almost anybody with an interest will benefit from this workshop.
- I already know how to setup Facebook/Google/Analytics Pixel. Will this still benefit me?
- Yes, I guarantee you will learn something new from my personal methods for tracking.
- Is this suitable for Digital Ad Agencies to attend?
- This is highly recommended for those running agencies. You will learn how to setup tracking for your clients' businesses across the different platforms they use.
- Is there a referral program for this workshop?
- At this point no, but I will really appreciate if you would share this with your friends who would benefit from this.
- How will this workshop help me make more money?
- You cannot grow your marketing campaigns unless you setup proper tracking. This workshop will show you how to do it so you can scale up your business.
We apologize but this workshop has been sold out. Email growthpj[at]gmail.com if you'd like to be informed of the next workshop.
To your data-driven success,Khai Yong
P.S. As I'm currently busy running my consulting business, this will be one of the rare occasions I will do a workshop at this value. I can't say when I'll be doing this again.
Questions? Email me at growthpj[at]gmail.com